Author: rockandbloom

It’s a Tuesday after a long weekend, and you’re back in the office trying to get your brain into work mode. You’ve spent the past hour musing over the changing leaves outside of your window and your coffee sits in front of you, half full and cold. Then, your coworker Jenny comes back into the office and swings by your desk to present you with a warm, perfectly baked chocolate croissant from your favourite local patisserie. In that moment the sun shines a little brighter, your mood lifts, your heart swells and your mouth starts to water at the prospect of indulging in this decadent masterpiece! And that my friends, is what I like to call romancing the ordinary.

Coming up with ideas and ways to surprise and delight our clients here at Rock & Bloom is something I love to do! Whether that be sending a handwritten card, having their favourite beverage prepared and waiting for their arrival to a meeting, or providing some fun brand assets outside of our scope of work, we can elevate the human experience and be reminded that behind all of these wonderful businesses are unique individuals.

Simply make your client feel special and appreciated

Now, this may sound a little daunting but it doesn’t have to be! The best part about this is that this can be achieved with minimal investment of time and financial resources. The goal here is to simply make your client feel special and appreciated, there are no set rules for budget, frequency, or how you go about doing that.

Woman holding a coffee while looking at a Happy Anniversary post on Instagram.

Here are a few steps we can take to integrate this into our client process:

Observe – Notice what they bring to meetings, which treats they reach for, how they like their coffee, do they talk about their favourite restaurant?
Note – Keep a record somewhere of these details — right in their contact on your phone is a great place, or perhaps a spreadsheet if you’re working with a team to execute.
Plan – Decide on frequency, and note that this can totally change! Perhaps you’d like to send something at the end of a project, or for their birthday, etc.
Delight – Designate a time throughout the month where you’ll source items (if required) or sit down and put together your delight.

Some fun ideas to get those creative juices flowing:

Donut delivery for site launch day
A new notebook for the avid notetaker
Customized sugar cookies with their new logo on it
Shout out on your company’s social media accounts
Handwritten note of appreciation
Lunch at their favourite restaurant
Reserved parking sign with their name on it
Invitation to a client only mixer/event

Whenever possible, I like to be able to see their reaction in person. There is no greater feeling than that of seeing pure joy on someone’s face! Sometimes that’s not feasible, but I still take great joy in knowing that when they receive it it will leave a lasting impression.

Have fun with this exercise and let us know some of your favourite ways to surprise and delight your clients.

Our job is making you look good, and making it look easy!

We always start from the top.

We approach every enterprise from the top, starting with the high level strategy and goals, working our way down to the delicate details. With clearly defined objectives, each piece of your collateral becomes a step toward conquering your goals, chock full of your brand identity. Our approach is empowering, giving our clients the tools they need to be successful and marketing goods that wow their customers. We like to be involved in projects from the spark of an idea through to fruition and reporting, so we can define your expectations and then cover them in dust.

We deliver value, not hours.

We charge by the project, never the hour. Don’t sweat it if you want some changes, an update, a phone call, a conversation—we’re on your team now.

Design is built in.

Design isn’t separate from what we do—it’s everything we do. Heck, it may just be who we are. Good design isn’t the lemon wedge in the drink or the hero image on your homepage. Good design is so fully integrated with your brand and your objectives that it becomes each project.

We are a team of the best.

We’re greater than the sum of our parts, but our parts are pretty wonderful, too. We’ve carefully curated a team that’s full of unique and incredible talent. Each person is a subject matter expert in an area that is essential to creating remarkable brand strategy, whether that’s design, web projects, video, development, marketing, content or project management. There are no middle wo/men at Rock & Bloom—every team member working on your project brings momentous value.

Data driven work.

Usually we deliver what you want, and always we deliver what you need. Through our trusted processes of intense research, creative facilitation and digging deep into objectives, we uncover the problem that needs to be solved and tackle it with tenacity and ferocity.

Your success = our success.

We like to play in the mud, get our hands dirty. We want to learn about your business, your goals and your strategies and then build something that drives the results you need. You’re the expert in your business, we’re the expert in ours—collaboration is crucial to the success of your project. When we see your product flying off the shelves, your door swinging, your phone ringing and your bottom line growing, we’re truly happy. There is no greater joy and no metric better to measure than seeing our work manifest itself as your success.

We’re fun.

When we left a meeting at Palliser, Scott Byers said “This is why I love working with Rock & Bloom, every meeting makes me happy and leaves me with more energy!” That made us shine. It’s what we strive for and something we hear all the time, and we never tire of the repetition. Our energy, optimism and grit make working with us fun, exciting and productive.

How we elevate client experiences and build lasting relationships